News

Seven in 2021: More data, more innovation and more marketing opportunities

Hannah Blackiston

October 21, 2020 5:05

Seven West Media is promising more data-driven solutions and audience targeting for brands and marketers in 2021, using its unique first-party audience identifier SWMID.

Together with second-party data partnerships, the media business will be able to offer new audience insights, activation and measurement solution within 7REDiQ, Seven’s new audience intelligence platform.

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Hannah Blackiston

Hannah Blackiston was the deputy editor of Mumbrella. She worked with the company from March 2019 to November 2020.

Topics

7RED 7REDiQ Carsguide Charlotte Valente data EAVE Kurt Burnette Landmarks ID LiveRamp Seven Seven West Media SWMID TEG Analytics

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