AMI’s longer lasting sex ad returns to Sydney despite ban

Advanced Medical Institute has returned to the streets of Sydney with its controversial banned “Longer lasting sex” message via a branded car fleet.

AMI Australia car ad

Pic: Ebiquity

The AMI has been a serial offender for the Ad Standards Board, with the message banned on a direct mail leaflet in 2009 and as an outdoor ad in 2008 for not treating sex with sensitivity.

The ASB has already received a complaint from the public, and the case is being processed, an ASB spokesperson told Mumbrella.

However, it is unclear who owns the car fleet and whether they are signed up to the ASB, which is funded and administered by the marketing industry.



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