Sexie Coffie? That delicious smell of roast controversy, deliberately brewed
Sometimes it feels that writing about an ad being controversial is fulfilling precisely the creator’s purpose.
Dr Mumbo fears that this ad, for Queensland’s Sexie Coffie chain falls into that category.
Not least when it comes via an email out of the blue from a Gmail account telling him: “I find the ad quite hilarious, but I know people will take offence to it. As a kind of pre-emptive strike against calls of sexism, I’m going on record to say that it lampoons males more than it degrades females. She’s a freakin robot!”
Dr Mumbo notes its not the first ad for the coffee chain by director Stuart McBratney. The previous effort, from four years ago, struck a similar tone too.
topics
Advertising
I think adverts should sell the strength of a product, and this one doesn’t seem to address the fact that the strength of the product is it’s a building with a coffee machine inside it along a desolate stretch of highway with a reasonably clean toilet.
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Stay classy Queensland.
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Lol!!! That was awesome. And nowhere near as controvercial as the stuff they make in Europe. Wouldn’t be surprised if it gets banned here tho.
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“Adverts should sell the strength of a product”?
How quaint. You probably stop at red lights too.
T&A, man. It beats true creativity.
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is this airing on Qld TV?
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Oh dear…
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@Simon Band… clean toilets are important.
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From the same Bruce Highway-located shop that sells chocolate penises and so forth…classy indeed
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This is gold. Perhaps not Nescafe Gold, but gold all the same.
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Ummm, yeah…
Makes the Car wash girls from the AAMI ad look like they are performing Hamlet…
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Jeez guys…why so serious? This is good Aussie larrikin humour. Certainly funnier than most ads made by big agencies with 10 times the budget.
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If you’re ever unlucky enough to be driving up the Bruce Highway – Sexie Coffee (as tacky as it is) is the best coffee available on that stretch of road north of Brisbane for about 4 hours.
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Hilarious!
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I am surprised that everyone in here thinks that’s actually funny. I guess it is if your emotional age is about 7… happy birthday @Benno.
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Pure garbage.
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I’m with @Benno. Had a good chuckle. Now I want coffee.
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The previous effort from four years ago featuring hairstyle from 24 years ago.
Ah, Queensland…
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This is soooo funny!
He’s a cutie!
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