Dr Mumbo

Sexie Coffie? That delicious smell of roast controversy, deliberately brewed

Sometimes it feels that writing about an ad being controversial is fulfilling precisely the creator’s purpose.

Dr Mumbo fears that this ad, for Queensland’s Sexie Coffie chain falls into that category.

Not least when it comes via an email out of the blue from a Gmail account telling him: “I find the ad quite hilarious, but I know people will take offence to it. As a kind of pre-emptive strike against calls of sexism, I’m going on record to say that it lampoons males more than it degrades females. She’s a freakin robot!”

Dr Mumbo notes its not the first ad for the coffee chain by director Stuart McBratney. The previous effort, from four years ago, struck a similar tone too.


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