Shipley: It’s great that media agencies are endorsing the power of earned media

March 18, 2015 6:29

L:R Pooley, Madden, Shipley, Costello

The head of Hill+Knowlton’s APAC digital practice has welcomed a recent declaration by UM media agency boss Mat Baxter that he wanted to do more in the earned and owned media space.

Ben Shipley, digital practice lead, APAC Hill+Knowlton Strategies, speaking at the CommsCon conference in Sydney this afternoon, told the room that Baxter’s citing of PR and digital agencies as competitors for him was good for the industry.

“I’d like to thank Mat Baxter for such a glowing endorsement of the power of earned media,” said Shipley.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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1 COMMENTS

sammy 19 Mar 15

The stuff that comes out from the paid area is clunky and does not resonate with customers.

SO VERY TRUE

media agencies should be careful what they wish for.

it’s a lot harder for them to attract good PR talent and reputation than it is for a PR firm to buy media, which is relatively easy (even when you’re not corrupt!)

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