Simon Ryan’s Ryvalmedia wins pitch for partnership with marketing company AKA
Simon Ryan’s Ryvalmedia has entered into a strategic partnership with entertainment marketing company AKA after a two month pitch process for the spot.
The media agency, helmed by Ryan’s fellow former Dentsu Aegis Network executive, Joseph Pardillo, is part of Ryancap, the holding company for which Ryan has big plans. Earlier this month, Melbourne-based digital agency JBZ Digital was acquired by the company, and folded into Ryvalmedia.
AKA said the appointment, effective from September, will involve an “extensive and integrated remit” to drive growth not only during, but after, COVID-19.
“As we manage the impact of the pandemic on our industry, having the smartest people on our team is more important than ever,” managing director Vas Katos said.
“We are confident that Ryvalmedia is the right strategic partner for us, as we navigate these ever-changing times. AKA’s values and thinking are very much aligned with Ryvalmedia’s mission of excelling in this new economy with their highly experienced team.”
Ryan added: “AKA’s fully integrated model is the benchmark for their sector, which is reflected in an impressive client list of iconic cultural institutions and global entertainment franchises.
“We are living in unprecedented times contributing to rapid digitalisation, which we believe presents limitless opportunities for clients and brands. Ryvalmedia will be standing by AKA’s side as we maximise these new opportunities to achieve future business growth.”
AKA’s head of media and data, Theo Zafiropoulos, will lead the partnership. The company provides strategy, creative and media services to businesses in the arts and major events sector, including theatrical producers, concert promoters, cultural festivals, tourism bodies, galleries, and museums.
Ryan and Pardillo
It’s one of the first appointments out of Ryvalmedia, which was introduced to the market last month with the confirmation that Pardillo – who left as managing director of Carat in February after eight years with agency – would lead the business.
Ryan left as chief executive of the Dentsu Aegis Network in 2018 after almost three years in the role and almost 10 at the group, during which time he also led Carat for six years. From there, he became managing director of commercial at Carsales the following year, but resigned in December after a year in the role.
Brittney Rigby was Mumbrella's deputy managing editor - news and analysis. She left Mumbrella in April 2021.
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What’s a “strategic partnership”?
AKA’s website indicates they already offer media planning and buying to clients.
What will Ryval be doing for them? Back office functions? Invoicing?
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