Simon Ryan’s Ryvalmedia wins pitch for partnership with marketing company AKA
Simon Ryan’s Ryvalmedia has entered into a strategic partnership with entertainment marketing company AKA after a two month pitch process for the spot.
The media agency, helmed by Ryan’s fellow former Dentsu Aegis Network executive, Joseph Pardillo, is part of Ryancap, the holding company for which Ryan has big plans. Earlier this month, Melbourne-based digital agency JBZ Digital was acquired by the company, and folded into Ryvalmedia.
AKA said the appointment, effective from September, will involve an “extensive and integrated remit” to drive growth not only during, but after, COVID-19.
What’s a “strategic partnership”?
AKA’s website indicates they already offer media planning and buying to clients.
What will Ryval be doing for them? Back office functions? Invoicing?