Are you sitting on a data goldmine?
In this guest post, Joe Lim reveals why your business’ most profitable prospects may be hidden in data you already have.
Every sales professional wants to make more of their time and their budget.
Under this pressure, many chase new prospects or invest in new platforms to meet tougher targets – but are they overlooking the gold already underneath their nose?
Every week I hear people say B2B sales is getting harder. And maybe it is – globalisation has increased competition, customers are better informed than ever and evolving digital technology adds another layer of complexity to just about everything.
But a critical factor to successful sales is the same as it has always been – quality data.
