The market correction is coming and it’s good news for marketers
Ad-tech’s rapid emergence has changed the face of marketing forever. It’s big business that’s going to get a lot bigger. In this guest post, Adam Furness reveals two catalysts that will shape the future of marketing ad-tech.
When The Big Short hit cinemas last year, people across the world came away from the feeling amazed and a little scared that the story was real.
The global economy and millions of lives had been compromised by a flawed financial system, and the market was inevitably forced to confront the truth and start correcting itself.
I feel something not dissimilar is taking place in the ad tech space right now.

OK, OK, you made your point .
Why so repetitive??? (see below)
We expect better editing, please …
“Unfortunately, many of these people had only a cursory understanding of how the markets worked.They focused primarily on keeping the wheels spinning and earning good money without having the experience to spot hidden threats or opportunities. If you’ve seen the film, recalling the trading convention in Las Vegas might help.
They focused primarily on keeping the wheels spinning and earning good money without having the experience to spot hidden threats or opportunities. If you’ve seen the film, recalling the trading convention in Las Vegas might help.
Unfortunately, many of these people had only a cursory understanding of how the markets worked. They focused primarily on keeping the wheels spinning and earning good money without having the experience to spot hidden threats or opportunities. If you’ve seen the film, recalling the trading convention in Las Vegas might help.
They focused primarily on keeping the wheels spinning and earning good money without having the experience to spot hidden threats or opportunities. If you’ve seen the film, recalling the trading convention in Las Vegas might help.”
Thanks for flagging Floyd, I’ve fixed the repetition.
Cheers,
Miranda – Mumbrella
nope – repetition still awful. amazingly bad.
Thanks for getting in touch to let us know about these errors, they are ours and not Adam’s and are the result of trialling a new cross-platform proofing software which was duplicating content for reasons unknown. I have uninstalled the software and notified the company of these flaws. I have also reimported Adam’s original submitted text and apologise for the continued inconvenience this has caused Adam Furness and our readers.
Some good points here. I haven’t watched the movie but most certainly will now.
Yes – the movie is well worth seeing.
Too many intermediaries who are handlers not value adders is the issue. Add to this the same intermediaries not being aligned with what clients really want (legitimate results) and you have the present mess of myopic ad tech garbage.