Skins and Coke both back in the dock

Two brands which have previously fallen foul of the regulators have done so again.  

Skins – which earlier this year was forced by the ACCC to run corrective advertising and pay a fine of $120,000 for making misleading claims –  has been censured again – this time by the Advertising Standards Bureau.

The ASB found that Skins was guilty of portraying violence against women in an advertisement for Skins Compression Garments. The image showed several female bodes lying around with what appeared to be blood stains.

Meanwhile, an ad for Coke Zero has also been censured by the ASB – again just weeks after the ACCC took on Coca Cola’s “myths” advertising.

Coke took the “Break Up” ad off the air voluntarily last month after the first complaints to the ASB that the ad – produced in Europe – was sexist. In a submission to the ASB, the brand acknowledged that it had reached a younger audience than intended saying: “A proportion of the media buy in the early evening made the advertisement available to a wider audience. This led to commments from our consumers and the community which we take very seriously and consequently we took the step to withdraw the advertising several weeks ago.”


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