Skins and Coke both back in the dock
Two brands which have previously fallen foul of the regulators have done so again.
Skins – which earlier this year was forced by the ACCC to run corrective advertising and pay a fine of $120,000 for making misleading claims – has been censured again – this time by the Advertising Standards Bureau.
The ASB found that Skins was guilty of portraying violence against women in an advertisement for Skins Compression Garments. The image showed several female bodes lying around with what appeared to be blood stains.
Meanwhile, an ad for Coke Zero has also been censured by the ASB – again just weeks after the ACCC took on Coca Cola’s “myths” advertising.
Coke took the “Break Up” ad off the air voluntarily last month after the first complaints to the ASB that the ad – produced in Europe – was sexist. In a submission to the ASB, the brand acknowledged that it had reached a younger audience than intended saying: “A proportion of the media buy in the early evening made the advertisement available to a wider audience. This led to commments from our consumers and the community which we take very seriously and consequently we took the step to withdraw the advertising several weeks ago.”
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Get over it!!
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I agree with Marty.
As long as the Coke ad was shown during ‘adult’ viewing hours, then it’s fine. I think it’s quite funny especially as the ad is about some guys view of how he would like his break up to be – completely contrary to how it WILL be.
It plays on common perceptions of what are considered stereotypic sexist views of men. Made me laugh.
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Really…where do you draw the line?
I mean – why target Coke & Skins, but allow Advanced Hair Institute & Rogaine to peddle crap about regrowing hair? What about moisturizing cream that reverses the aging process? Genuine Persian carpet sales? And why does all political advertising during elections get an exemption from telling the truth?
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Are we back on this again?
http://snipurl.com/hcr90
This can only get more amusing, surely.
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I’m with Marty and Patrick, only those without a healthy sense of irony could take this seriously. The PC police did a Rodney King on this one.
When the ad was first pulled, I asked friends what they thought of it. None of the ladies thought it was necessarily sexist, just a blatant rip-off of the Lynx/Axe ads…
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