Skins’ Jaimie Fuller, Collingwood’s Georgie Parker and Rugby Australia to speak at Mumbrella’s Sports Marketing Summit

A special double session on trust in sports will feature at the Mumbrella Sports Marketing Summit, led by Jaimie Fuller, executive chairman of compression wear brand Skins.

Skins’ executive chairman Jaimie Fuller will discuss trust in sport in a special double session

Fuller recently took out a full page advertisement in The Sydney Morning Herald calling for Cricket Australia to take action against players involved in ball tampering. In the double session he will be discussing the broader ramifications for brands and fans off the back of his experience as a sporting brand leader and a vocal advocate for good sportsmanship.

Following the presentation, Fuller will be joined by Andrew Montesi, head of marketing for Pickstar, a platform that connects brands with athletes for marketing campaigns, and Virginia Hyland, founder and principal of Hyland Media.

Montesi and Hyland will join Fuller in discussing the brand ramifications of broken trust in sport

The trio will discuss the specifics of brand involvement in sport and how cheating and bad sportsmanship are creating a divide between brands, athletes, teams and sporting associations. Outside of Australian cricket, documentaries like Icarus and the behaviour of stars including Nick Kyrgios and Israel Folau have put brands on heightened alert, making marketers rethink brand spend.

The Mumbrella Sports Marketing Summit will take place in Sydney on July 5. Tickets are available now at earlybird rates. Entries are also open for the Sports Marketing Awards, with winners to be announced in the final session of the summit.

O’Brien and Freier will discuss the rebranding of Australian Rugby Union

Also confirmed is a session on the rebranding of Australian Rugby Union. An iconic sport, last year marked a significant step-change in the way it was branded and promoted. Adam Freier, head of marketing and digital at Rugby Australia and Eric O’Brien, ECD at Digilante, the agency responsible for the rebrand, will share the strategy and results.

The new brand identity was the first part of a broader strategy to reimagine rugby and introduce new initiatives that will make the game more accessible, inclusive and relevant for a new generation of men and women across every level of the game.

Georgie parker_Sports MS 2018_Close-up

AFLW star and former Hockeyroo, Parker, will join the panel on marketing women’s sport

In additional, AFLW star for Collingwood and former Hockeyroo, Georgie Parker, will round out the panel on marketing women’s sport. As a star player across very different sports, Parker has worked with marketers and been a key part of brand strategies more than most athletes.

She’ll join CEO of Australian Ladies Professional Golf, Karen Lunn, marketing director at Kellogg Australia and New Zealand, Tamara Howe and Louise Evans, communications director and mentor at Women Sport Australia looking into whether women’s sports is being marketed correctly and if there are better or more appropriate methods of promotion.

The Mumbrella Sports Marketing Summit will be held at the Four Season hotel in Sydney on July 5. Tickets are available now at earlybird rates.


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