Sky News hires Cathryn Adams as commercial director
Sky News has appointed Multi-Channel Network’s (MCN) former group manager of multiply, Cathryn Adams, as its new commercial director.
Adams replaces Kylie Merritt, who yesterday was announced as CEO of the joint venture between News Corp-owned Australian News Channel and Nine, Your Money.
Adams: Has also run Sky News’ commercial partnerships while at MCN
Your Money will replace Sky Business and run as a 24-hour business, personal finance and luxury lifestyle channel.
In the role, Adams will lead the company’s commercial strategies, partnerships and content sales across Sky News, Sky News Extra and Sky News UK.
In addition, Sky News said she will drive commercial opportunities for SkyNews.com.au, Qantas in-flight news, Sky News Radio, podcasts, out-of-home news services and its international OTT streaming service AustraliaChannel.com.au.
Before she was responsible for full-service client content production across digital and broadcast media at MCN, Adams managed MCN’s strategic partnerships for Sky News from 2011 to 2014.
Sky News praised the appointment in a release saying: “Cathryn is an experienced customer-focused brand marketer with expertise leveraging cross-promotional partnerships, brand strategy and content marketing across the media, FMCG and luxury sectors.”
