Archibald Williams has been appointed to lead the creative account for basketball code the NBA across the APAC region.
The agency’s remit covers all digital, activation and above-the-line comms, with work having already commenced to engage NBA fans old and new.
Mumbrella understands the account was won without pitch, with the agency selected for its sports-marketing credentials, having handled creative for the NRL, A-Leagues, and more recently, the Brisbane Broncos.
Co-founder Bram Williams said: “I thought I’d done it all in my career, but getting to partner with the NBA is a very proud moment, and being custodians of this brand in the region is a true honour.”
The account rounds out a number of wins for the agency over the year, including Luna Park, Breville, The University of Sydney, the Brisbane Broncos and expanded project work for News Corp and Mastercard.