Reddit not ‘another social platform’; brands need to ‘show up’ differently

In the crowded social media scene, Reddit is one of the newer players systematically branching into advertising, launching in Australia only a little more than a year ago.

While opportunities lie ahead, Reddit’s global VP of business marketing Timo Pelz told Mumbrella that marketers who treat Reddit as just “another social platform” risk missing out on connecting with communities meaningfully.

Timo Pelz