Smartsheet donates McLaren car sponsor spot to not-for-profit at Australian Grand Prix
SaaS company Smartsheet is donating its coveted sponsor spot on the McLaren Formula 1 MCL36 car at the Grand Prix to Australian not-for-profit DeadlyScience as part of its Sponsor X initiative.
The DeadlyScience logo will replace Smartsheet’s on the McLaren cars this weekend, to raise awareness and donations towards DeadlyScience’s mission, providing remote Australian communities with STEM resources and mentoring.
Founder and CEO of DeadlyScience, and Kamilaroi man, Corey Tutt said: “It means the world for Smartsheet to donate this sponsorship and believe in the important work we are doing. When the kids see DeadlyScience on the car, they’re going to know it represents them.”
CEO of Smartsheet, Mark Mader said: “Driving meaningful change requires serious commitment, bold action and a platform that anyone can use to make a difference. That’s why we launched Sponsor X.”
“At Smartsheet, we believe in helping create a world where anyone can thrive. Pursuing social progress anchors us in a greater purpose. We are so impressed by the work Corey and DeadlyScience are doing with children all over Australia. They are a remarkable representation of the impact we hope to make when we use our voice and resources to amplify changemakers around the world.”
DeadlyScience has since provided Aboriginal and Torres Strait Islander children in over 100 remote communities with over 20,000 books and STEM resources.
Smartsheet said it will extend the benefits of its partnership with McLaren Racing in order to put a “worthy cause” at the front and centre. In addition, DeadlyScience will receive visibility on McLaren’s spotlight posts on social media and will receive “perpetual Smartsheet software licences, consultant hours, and training at no cost to improve teamwork and collaboration”.
Since many nonprofits are so often constrained by resources, Smartsheet also created a free nonprofit template setto help run their programs so they can dedicate more of the funds they raise to their mission.
CEO of McLaren Racing, Zak Brown said: “Smartsheet has revolutionised how we do business, and now they are doing the same with how they are activating their sponsorship; its leading edge for Formula 1. McLaren is proud of the work DeadlyScience is doing to inspire a new generation of scientists. Sponsor X is a bold way of pursuing progress–an idea that resonates with everyone at McLaren.”
Got a tip?
Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.
Linkedin
topics
Corey Tutt
DeadlyScience
Mark Mader
McLaren Racing
Smartsheet
Zak Brown
Have your say