Smeg appoints The Monkeys as lead creative agency

Smeg has appointed The Monkeys, part of Accenture Interactive, as lead creative agency.

The Monkeys will immediately begin creative work for the Italian manufacturer of upmarket domestic appliances.

“We are thrilled to be partnering up with The Monkeys, an agency known for its effective work,” Smeg national marketing manager, Olivia Anderson, said.”We believe their provocative creative edge coupled with our premium offering will blend perfectly to take us forward into new and exciting territory.”

The Monkeys will immediately start working on the Smeg account

The Monkeys co-founder and group CEO, Mark Green, added: “Smeg is a brand admired for its attention to detail and considered craftsmanship. We can’t wait to complement their first-class offering with stand-out creative work.”