News

SMI highlights continued COVID recovery in Aussie ad spend for August

Zanda Wilson

October 9, 2020 9:44

The Australian ad market is showing significant signs of improvement, with Standard Media Index (SMI) data revealing the month of August was the strongest period recovery since the pandemic hit.

Ad spend fell just 17.2% over August, but that level of decline improved by 13 percentage points. It follows a 35% drop in June and a 28.4% decline in July.

August 2020 Ad Spend Trends [click to enlarge]

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Zanda Wilson was a reporter and podcast producer at Mumbrella, specialising in radio reporting. He left Mumbrella in September 2021.

Topics

ad spend Jane Ractliffe SMI Standard Media Index

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