SMI: Ten gets revenue boost from Bachelorette while agency bookings up 3.7% for October
Dating reality show The Bachelorette has helped Ten lift its October revenue share more than 2.2 per cent to a 23.3 per cent share, up from a 21.1 per cent share a year ago.
The result came in a month when both Seven and Nine saw their revenue share fall, although the overall television market was up 4.2 per cent to $374.9m according to the latest Standard Media Index numbers, which report media agency bookings.
Seven suffered from not having the Bathurst 100 and Gold Coast 600 while Nine’s hosting of the Rugby World Cup failed to give it a boost overall given the timezone differences and limited matches shunted to digital channel Go.
Network Ten this afternoon celebrated the revenue boost, with executive general manager, Sydney, Louise Barrett saying: “The strong revenue growth we experienced during October demonstrates how a consistent program schedule and ongoing audience growth is giving us a consistent uplift in our revenue share.”
In overall revenue for the financial year so far Seven has a 39.4 per cent share, Nine 37.4 per cent and Ten 23.2 per cent.
Overall the market was up 3.7 per cent to $750.2m for the month across media.
In other media, digital and outdoor both posted double digit revenue growth up 11.7 per cent (up $15.9m) and 19.9 per cent (up $13.4m) respectively.
Radio was stable down 0.1 per cent but print continued its revenue slide with newspapers shedding 20.2 per cent year-on-year (down $14.9m) and magazines down 14.3 per cent ($3.8m).
Cinema also grew strongly last month up 24.4 per cent, but off a much smaller base (up $226,000).
Nic Christensen
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TEN’s growth primarily at the expense of Nine?
Am I right?
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