Snack advertising drives food industry uptick: Nielsen

Snack food, chocolates, ice cream, and cured meats are driving a rise in advertising spend across Australia’s food industry, with a $24 million year-on-year rise in ad investment in the sector.

Nielsen Ad Intel data released today shows a 6% increase in advertising spend in the food sector in the twelve months to April 2025.

Total spend has rising to $414 million, from $390 million for the same period in 2023–2024. The top advertiser during the last twelve months was Mondelez, owner of the Oreo and Cadbury brands, while the likes of Arnotts, Ferrero, Peters Ice Cream, Primo Smallgoods, and Mars Snackfoods were among the top ten spenders.