Aussies opt for brand swaps and cheaper alternatives amid cost of living crisis
Consumers are altering their shopping habits during the worsening cost-of-living crisis, decelerating the retail purchase journey.
A Mediahub study reveals that three in five people in Australia and New Zealand are switching to cheaper products or delaying purchases altogether.
Shoppers are also investing time in exploring better deals to seek out the best value for money, with over half of people surveyed stating this was a factor when choosing a brand or product.
