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‘Snap out of it’: KitKat highlights life’s frustrating moments

KitKat is building on its ‘Have a break, have a KitKat’ brand platform, by showcasing the little things in modern-day life which drive people crazy in a new ad by J Walter Thompson.

The tongue-in-cheek ad sees Allen and Harold, two men from medieval times, trying to set up a catapult, which has been delivered in flat-pack form without clear instructions.

When they finally put it together and it doesn’t work, they flip out and break a KitKat.

A voiceover says: “When you need to snap out of it, have a KitKat”.

In a 15-second ad Allen is rushing for the bus while Harold is slowly behind him, causing them both to be late.

Another iteration of the campaign shows Allen working hard through his ‘Inbox’ which keeps being filled by a crow.

Simon Langley, executive creative director at J Walter Thompson Sydney said the way people take breaks “has evolved” with the new campaign reflecting the shift.

“By taking on the clutter of modern day life, we’re reminding people that when life gets a little hectic, sometimes you just need to ‘Snap out of it’ and have a break,” he said.

Anna Stewart, head of marketing, confectionery, Nestlé Oceania said in a statement: “Our latest campaign further strengthens KITKAT’s position as the brand that helps people make the most of their breaks.”

The campaign will run across film, TVC, social and out of home.

Credits:

  • Simon Langley – Executive Creative Director
  • Jay Morgan – Group Digital Creative Director
  • Steven Hey – Copywriter
  • Dylan Soopramania – Art Director
  • Carly Yanco – Strategy Director
  • Paul Friedmann – Head of Delivery
  • Bruce Pywell – Group Account Director
  • Katy Grey – Account Director
  • Iain Clarke – Print Producer
  • Production Company: Revolver
  • Director: Trevor Clarence
  • Production Company Producer: Nicole Crozier
  • Editor: Stu Morley
  • Post Production: The Editors
  • Sound Design & Music: Nylon
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