Snap taps former Apple and Facebook creative leader Andy McKeon for APAC role

Snap Inc, the company behind Snapchat, has appointed Andy McKeon as its director of business marketing for APAC, effective immediately.

McKeon founded Sydney independent boutique creative agency Bulldozer in 2007, which counted Virgin Money, Kettle Chips and Coca Cola Amatil among its clients. The agency dissolved after McKeon took the role of global creative director at Apple in 2011, however he relaunched the agency in 2020.

Snap, Inc. has appointed Andy McKeon as its director of business marketing for APAC (pictured)

Following a year at Apple, McKeon moved on to Facebook as global customer marketing lead, a role which saw him responsible for advising and creating campaigns for Facebook’s most valuable customers.

McKeon later stepped down from his role at Facebook after six years to join Australian-founded video production marketplace, Genero, as its global chief creative officer.

Prior to founding Bulldozer, McKeon was executive creative director at JWT Australia\New Zealand and previously creative director at Clemenger BBDO Melbourne.

McKeon told Mumbrella of his new role: “With Snap marking its fifth year down under, I’m thrilled to join Snap at this moment. The industry leader in camera and augmented reality presents a compelling offering for any business looking to grow locally and globally. I look forward to joining Kathryn and the team, and building on their great work as we head into 2022.”

Earlier this month, WPP and Snap Inc, entered into a global partnership to establish The AR Lab to assist brands build and deliver immersive experiences for consumers using Augmented Reality (AR).

With a particular focus on e-commerce, the partnership combines Snap’s AR technology with WPP’s integrated capabilities across creative, media, commerce and technology, allowing WPP clients to better connect with its customers on the Snapchat platform and drive business results through AR.


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