Snapchat launches 3 new features for Tokyo 2020

Snapchat has released three new features for the Tokyo 2020 Olympics.

The announcement:

With the 2020 Tokyo Olympic Games in full swing, fans around the world have a wide range of exciting digital experiences to keep them engaged. These unique offerings will complement the unprecedented broadcast coverage that will be available to a potential global audience of more than five billion people thanks to the official Olympic broadcast partners.

Snapchat is launching three new features, giving Snapchatters in Australia access to a wide range of exciting digital experiences to keep them engaged during the 2020 Tokyo Olympic Games.

From daily shows and highlight reels, to a body-tracking AR lens, Snapchat is doing its part to help make Tokyo 2020 be the most connected Olympic Games ever.

Snapchatters can stay connected with the Games via three new Snapchat features:

  • The International Olympic Committee (IOC) is producing three Shows throughout the Olympics in Tokyo. One that will be available globally is called Best of Olympics where the IOC will cover the top athletes and stories of the past editions of the Olympics. In Best of Olympics, each day Snapchatters can hear from top athletes from around the world and their stories from past editions of the Olympics. New episodes on the Olympics’ most historical moments are released daily in the Discover section of the app.
  • Snapchatters will be able to train like an Olympian through an innovative global Augmented Reality Lens. The AR Lens utilises body-tracking and incentivises Snapchatters to stay active by completing three exercises before time runs out, rewarding them with a virtual firework display. The Lens will be available in the carousel, via the Snapcode and on the official @Olympics account.
  • Snapchat will also offer organic Olympic-themed Cameos in the Sticker drawer and chat. Snapchatters can show off their fandom for their country and favourite Olympic sport throughout the Tokyo Games.

Source: We Are Different PR media release


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