Socceroo Tim Cahill encourages friends to watch soccer together on Samsung’s ‘TIMVITE’
Samsung Australia has commenced its partnership with Soceroos player Tim Cahill as he invites Australians to watch the World Cup together on Samsung Electronics’ QLED TV.
The ‘TIMVITE’ campaign, created by Leo Burnett, encourages Australians to invite their friends to watch the soccer matches together by using a chatbot.
The chatbot hosted on Facebook Messenger asks users questions about who they would like to be reunited with and creates a TIMVITE which people can share through social media and connect to their diaries.
Josh Grace, CMO at Samsung, said in a statement: “Momentous sporting occasions bring people together all over the world and there’s no better way to be immersed in the on-field action than on a Samsung QLED TV.
“TIMVITE gives sports fans a unique way to reconnect with new and old friends. Tim Cahill is an Australian sporting legend and receiving a personalised message from him is a sure way to get
your mate’s attention and lock in the next catch up.”
Nigel Clark, creative group head at Leo Burnett Sydney, added: “A lot of us are so busy being busy these days that we’re seeing less and less of our friends. The Timvite campaign is all about
reuniting you with your friends so you can share the important things in life… like watching sport.”
Credits:
- Client: Samsung Electronics Australia
- Creative & production: Leo Burnett
- Media: Starcom
- PR: Edelman
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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