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Social Media Club Sydney: Using LinkedIn to build brands

Social Media Club Sydney has announced Cliff Rosenberg, the first managing director for LinkedIn Australia and New Zealand, as the speaker for its next industry event to be held later this month.  

Rosenberg will discuss how the social networking site for business professionals can be used to build brands.

He will be joined by strategic marketing consultant, Michael Field.

LinkedIn, which celebrated its seventh anniversary this year, now has over 65 million members globally with around one million in Australia. It appointed Rosenberg to the new role of MD at the end of last year as part of its growth plans for Australia and New Zealand.

Other social media groups that have recently launched include Digital Citizens and Social Media Women.

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