Social Soup adds three new clients to portfolio

Influencer agency Social Soup has added three new clients to its portfolio including  Church & Dwight,  Stolichnaya Premium Vodka and Gourmet Garden.

The new wins come as the agency has integrated social media management into its influencer programs.

Sharyn Smith, CEO of Social Soup, said in a statement: “We’ve spent more than a decade creating authentic, high-quality content for influencers to share through social platforms with influencers so it’s a natural extension for us to manage both influencer programs and social media for some clients.

“Research analysing 25m posts has shown user generated content through Facebook drives 6.9 times engagement than brand generated content so every brand should have an influencer content strategy for their social channels.”


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