Social Soup launches voucher app to encourage Australians to promote Sunbites Snack Crackers

Social Soup has launched an app giving Australians the opportunity to redeem PepsiCo Sunbites Snack Crackers for free via its latest “voucher technology” to users promoting the product on social media.

The campaign uses the Social Soup app which allows influencers to scan the Sunbites products in both Woolworths and Coles and purchase the products with the voucher.

Sharyn Smith, Social Soup, founder and CEO, said in a statement: “With our voucher delivery system in the Social Soup app we know when a customer has the product in their hand and we can deliver them a voucher to redeem at the checkout.

“This is a game-changing process that allows us to know where the customer is and track their full experience journey with the product and get feedback. Ultimately we can also reward them for sharing in social media which provides authentic influence from a real experience.”

The Social Soup campaign used a “tiered influence approach” to create brand awareness for Sunbites.

Fiona Meagher, brand manager of Sunbites PepsiCo, said: “We were excited to hear about Social Soup’s app capabilities and even more so as it more than lived up to our expectations during campaign execution.”


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