Solaris Paper launches luxury toilet paper brand Emporia with campaign from McCann
Toilet and tissue paper manufacturer Solaris Paper has unveiled its launch campaign for new luxury toilet tissue brand Emporia with an ad created by McCann Sydney demonstrating the lengths customers will go to for the brand in an effort to highlight its quality.
The campaign introduces a female professional at work who tells a colleague she’s “just popping to the bathroom”, before leaving work and crossing a number of obstacles before arriving home to her bathroom and her Emporia toilet paper.
The campaign, which runs until December 6, kicks off with 15 and 30 second TV spots which run across national free-to-air TV and Foxtel and are complemented with a poster campaign set to run in 65 Westfield shopping centres across Australia.
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These new ads for toilet paper have hit a new high for the most annoying ads. Please just who are the idiots making these ads. Cringe every time it’s on, hate it.
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It would be nice if we could find someone who sells it..in WA
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I thought the ad was pretty funny. Something lighthearted. All Woolies sell it I am pretty sure Patricia?
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