Solaris Paper launches luxury toilet paper brand Emporia with campaign from McCann

Toilet and tissue paper manufacturer Solaris Paper has unveiled its launch campaign for new luxury toilet tissue brand Emporia with an ad created by McCann Sydney demonstrating the lengths customers will go to for the brand in an effort to highlight its quality.

The campaign introduces a female professional at work who tells a colleague she’s “just popping to the bathroom”, before leaving work and crossing a number of obstacles before arriving home to her bathroom and her Emporia toilet paper.