Music streaming service Songl relaunches to target absolutely everybody

Music streaming platform Songl has relaunched with a PR and social media led campaign. The platform has a new, simpler interface which offers users an ad-funded version which is free to users as well as a subscription version with more content and access to music for $12.99 per month.

The platform is the product of a partnership between Digital Music Distribution (DMD), Sony,Universal Music and Southern Cross Austereo. The platform was originally launched in October 2012, but has not been heavily promoted to the wider consumer market until now. Songl is being promoted on Southern Cross Austereo, with on-air talent from key stations like Perth’s Mix and 2day creating ‘curated’ playlists and video content accessible only on the platform.

CEO Mark Shaw would not reveal who the agency partners were, but Mumbrella understands technology company Neon Stingray was involved at an earlier stage of the platform’s development. Slingshot were Songl’s media agency at time of launch.

Shaw, previously sales director at Telstra, said “I want Songl to become the vernacular. I want people to say “Let’s Songl that.”


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