Music streaming service Songl relaunches to target absolutely everybody

March 22, 2013 1:05

Music streaming platform Songl has relaunched with a PR and social media led campaign. The platform has a new, simpler interface which offers users an ad-funded version which is free to users as well as a subscription version with more content and access to music for $12.99 per month.

The platform is the product of a partnership between Digital Music Distribution (DMD), Sony,Universal Music and Southern Cross Austereo. The platform was originally launched in October 2012, but has not been heavily promoted to the wider consumer market until now. Songl is being promoted on Southern Cross Austereo, with on-air talent from key stations like Perth’s Mix and 2day creating ‘curated’ playlists and video content accessible only on the platform.

CEO Mark Shaw would not reveal who the agency partners were, but Mumbrella understands technology company Neon Stingray was involved at an earlier stage of the platform’s development. Slingshot were Songl’s media agency at time of launch.

Shaw, previously sales director at Telstra, said “I want Songl to become the vernacular. I want people to say “Let’s Songl that.”

Cathie McGinn

topics Mark Shaw music streaming Songl

Comments: 9

Guvera 22 Mar 13

Long time songl trial user but it seems to be the same as guvera. I’m no techie so not sure how it works but both are Sony. Can’t find the playlists I used to like either.

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Anonymous 22 Mar 13

Did he REALLY say he wants people to say “let’s Songl that”? Double or halve the dose … it ain’t working at the moment.

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Songl what? 22 Mar 13

Will be dead before it even launches. It’s last to market after Spotify and Rdio, it will have zero investment from the music labels and it will be promoted to a very conservative non music liking audience on Austereo Who are more into cash and stunts than music streaming

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Music Lover 22 Mar 13

Having worked in the industry for a long while and having seen Songl before and after it’s relaunch I have to say it’s pretty slick and works well. Featured playlists by personalities is a solid model that will work.

@songl what? – face it buddy, it’s launched, it’s not dead and it’s got serious investment by industry leaders. Are you still using internet explorer by any chance ?

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mumbrella 22 Mar 13

Before anyone asks, I have checked the IP address of “Music Lover”.

They haven’t previously commented so I can’t say where they’re from. So let’s assume that this is a comment from a well informed and unbiased member of the public, shall we?

Cheers,

Tim – Mumbrella

Richard Dirth 22 Mar 13

Oh Tim, you so cute in a Luddite kind of way. Anyone who has an agenda, and wants to ‘game’ this forum, will mask their IP or access the site via a mobile hotspot.

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saving my money 22 Mar 13

No Adele, no new Nick Cave album, no XX, no Lumineers, – no point.

This is a misguided attempt by the major labels and austereo to try and cash in on what the proper services are doing.

So Sony and Universal are now both suppliers to, and competitors of JB Now, Rdio and Spotify – I’d liek to be a fly on the wall in those meetings.

And pity the poor customer who pays their 13 bucks for a service that is so badly put together.

try” songl-ing” that!

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Jamie 24 Mar 13

I’m sorry – what does this offer differently to Spotify, or any of the other established services out there?

You can throw all the names and money behind this – it’s not going to take. Save your investors time and resources and go back to the drawing board.

I’m not having a go at any of the developer’s on the project – I haven’t tried it – could be a well produced piece of software – but it is simply more “late-to-the-party” behaviour decision-making one would expect from the media industry.

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Nicola 25 Mar 13

Good to see SCA at least trying to get in the mix with an appropriately aligned product and leveraging on-air talent for new opportunities BUT with Songl’s ambitious objectives it would seem you won’t want/ need radio except for maybe drive? Are they doing themselves a disservice or just being realistic with respect to where they need to be in the future?

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