Sony soccer ad: Feel what they feel
Sony Australia is the latest major brand to unveil its World Cup marketing campaign.
The ad – with the message “Feel what they feel” – features Socceroos Tim Cahill and Lucas Neill and a cast of hundreds.
The ad shows the pair going about their training routines in the build up to June’s tournament, shadowed by dozens, then hundreds, then thousands of supporters.
Saatchi’s did this
Saatchi’s copied this – https://www.youtube.com/watch?v=vQ4OpRj2i-w
rip off
Very average advert in fact awful.
Surely if you’re going to run with an advert for football labelled ‘Feel what the feel’ it should feature John Terry, now I’d buy into that.
The idea is good. Its just not their idea.
But sometimes people come up with the same idea. However I think that if the second person to comment could recognize the link, then to think Saatchi’s couldnt is …
Im a sucker for any ad which trys to put me in the shoes of my heroes. Well the socceroos, not Lucas.
Nauseous?
No good work done since the old gang left Saatchi’s, the slide continues.
There are no new ideas, just variations on themes
@Robbo There is no variation – it’s almost a carbon copy.
Just like with their recent Toohey’s New campaign, Saatchi’s are caught out not only ripping off a previously done idea, but not even doing it as well.