Sony soccer ad: Feel what they feel
Sony Australia is the latest major brand to unveil its World Cup marketing campaign.
The ad – with the message “Feel what they feel” – features Socceroos Tim Cahill and Lucas Neill and a cast of hundreds.
The ad shows the pair going about their training routines in the build up to June’s tournament, shadowed by dozens, then hundreds, then thousands of supporters.
Most of Sony Australia’s advertising work is carried out by Euro RSCG.
Update: The campaign was created by Saatchi & Saatchi.
Credits:
- TITLE: ‘Feel what they feel’
- AGENCY: Saatchi & Saatchi Sydney
- CREATIVE: Neal Fairfield (Strategist), Michael Barnfield (Copywriter), Nic Buckingham (Art Director),
- Steve Back (Executive Creative Director)
- AGENCY PRODUCER: Kate Whitfield
- DIRECTOR: Matt Palmer
- PRODUCTION COMPANY: Prodigy
Update 2: As one of our commenters has pointed out, the ad bears a remarkable resemblance to a celebrated Adidas ad for the Beijing Olympics:
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
Linkedin
Saatchi’s did this
User ID not verified.
Saatchi’s copied this – https://www.youtube.com/watch?v=vQ4OpRj2i-w
User ID not verified.
rip off
User ID not verified.
Very average advert in fact awful.
Surely if you’re going to run with an advert for football labelled ‘Feel what the feel’ it should feature John Terry, now I’d buy into that.
User ID not verified.
The idea is good. Its just not their idea.
But sometimes people come up with the same idea. However I think that if the second person to comment could recognize the link, then to think Saatchi’s couldnt is …
Im a sucker for any ad which trys to put me in the shoes of my heroes. Well the socceroos, not Lucas.
User ID not verified.
Nauseous?
User ID not verified.
No good work done since the old gang left Saatchi’s, the slide continues.
User ID not verified.
There are no new ideas, just variations on themes
User ID not verified.
@Robbo There is no variation – it’s almost a carbon copy.
User ID not verified.
Just like with their recent Toohey’s New campaign, Saatchi’s are caught out not only ripping off a previously done idea, but not even doing it as well.
User ID not verified.