Sorry Bulldogs fans, it was all just a dream
Western Bulldogs fans waking this morning and opening up their copy of The Age may be forgiven for thinking Saturday’s emotional victory over Sydney breaking a 55-year drought was all just a dream.
A half page ad in the paper congratulated the Bulldogs on their 2016 season but commiserated: “In spite of the disappointment of the Grand Final loss, the Bulldogs showed incredible heart and sportsmanship until the final siren, led by skipper and VU student Easton Wood”.
Dr Mumbo suspects thousands were choking on their Corn Flakes and rushing to find confirmation that what they witnessed on Saturday had not been a mass hallucination.
VU confirmed they had, as sponsors often do, handed Fairfax two version of the ad and that The Herald Sun had got it right.
“We gave them two versions. It’s not us, it’s them,” a spokesperson for VU said of The Age.
Speaking with Neil Mitchell on 3AW a contrite Age editor-in-chief Mark Forbes said: “It’s a stuff up, there’s no way around that and certainly apologies to Victoria University.
“Basically there were two ads that were entered into our advertising system which is largely automated these days and the second ad entered actually overrode the first and so it went through.”
Dr Mumbo was intrigued to hear that while VU will not be charged for the ad, Forbes told Mitchell they might have to pay for another if they want to celebrate the win.
“I think if they are paying anything there will be a substantial discount,” Forbes said.
Years ago, there were always people proof reading the papers before they were sent to print. Doesn’t anyone do that these days? Gee, should we believe anything in the papers at all? If they can’t even get the grand final winners right what else do they stuff up?
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Proof-reading these days? Are you kidding? Can’t remember the last time I read an item in a major newspaper that didn’t read like it was a first-draft. Sad and sorry days.
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Are you asking if any publisher today has people to carefully proofread all supplied advertising content before the pages are sent to the plate room?
What does your heart tell you?
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And this is why automation should never replace people.
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maybe in another time dimension the Bulldogs did lose, but only The Age was aware of it.
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