Southern Cross Austereo promotes Will Allen to national TV sales boss

Southern Cross Austereo has promoted Will Allen as national head of TV sales for the network, replacing Jane Stucci.

Stucci left her role as national TV sales director in January, and joined Peter Wiltshire’s advertising representation business, WeThinkMedia, as head of sales.

Allen first joined SCA in 2007, running Brisbane sales across radio and TV for regional businesses before rejoining in 2012 to head up sales in Brisbane.

He will continue his current role in additional to his national role, and will report into Brian Gallagher, chief sales officer at SCA.

Gallagher said Allen had an “unrivalled depth of skills and energy.”

Allen said of his appointment:  “The change in television affiliation to Nine, has delivered for the business and our business partners.

“I’m so excited to be leading a high performing team that provides our partners audience consistency on top of our highly regarded service offering.

“My focus from the outset will be in supporting our people, and working closely with Nathan, Hannah, & Niki in Sydney, Otto in Melbourne, Helen in Brisbane, Rob in Adelaide, and Noel in Perth to deliver on Brian Gallagher’s vision of connecting brands with the scale of our audience to deliver results for clients.”

The appointment comes two months after SCA downgraded its expected earnings for the 2016-17 financial year, and announced agreements for the sale of SCA’s northern NSW (NNSW) television assets and operations to the WIN Television Network for $55m had been executed.


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