Southern Cross Austereo CMO announces departure: ‘It has been a privilege’

Southern Cross Austereo (SCA) has announced the departure of its chief marketing officer, Nikki Clarkson.

In a statement given to Mumbrella on Friday, the radio network confirmed Clarkson’s exit.

“Nikki has made an extraordinary contribution to SCA over her highly successful career journey,” SCA CEO, John Kelly said.

“She is a fiercely passionate leader, a highly respected member of the SLT and an exceptional strategic and creative marketer who has played a pivotal role in building our brands to be highly recognisable and loved in Australian households and transforming our marketing team into a data led, performance based group of experts.”

He continued: “In recent times, the most outstanding work Nikki and the team have done is in building and growing the LiSTNR brand.”

Clarkson said: “I am grateful for my time at SCA, which has given me some of the most wonderful experiences and career opportunities, including the CMO role.

“It has been a privilege to lead the marketing of mighty brands such as Triple M and The Fox and to see the team transform in the way it has to build LiSTNR from scratch, to the success it is today, is inspiring.

“I will miss working with John, the Senior Leadership Team Leadership Team, the marketing and comms team and so many other exceptional people at the company and wish SCA every success for the future.”

Clarkson was promoted to the CMO role in 2019 after working as the network’s head of marketing and communication for over a decade.

The news comes only days after the group rejected a proposal from Australian Community Media for SCA to take over a number of its key print and digital news assets, finding it wouldn’t align with its audio-led strategy, or be in the best interests of shareholders.

Mumbrella has contacted SCA for further comment.


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