Southern Cross Travel Insurance asks travellers where their sense of adventure is in latest campaign

Southern Cross Travel Insurance has launched a new campaign asking travellers where their sense of adventure is.

Created by NZ-based creative agency True and media agency Blue 449, the 30 second television commercial encourages travellers to think about the types of adventures they would like to take.

The ‘Free Your Adventure’ campaign features people hiking, bike riding, riding camels, site seeing, snorkelling, surfing, eating and skydiving.

Jo McCauley, chief customer officer at Southern Cross Travel Insurance, said in a statement: “We want to move away from focusing on peril because travel enriches everyone, and we all have a different sense of what makes a holiday great.

“We want our customers to have a great time and Free Your Adventure is a distinctive way of communicating why we do what we do.”

The ad will run across TV in both Australia and New Zealand.


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