Spark Foundry makes two further key internal moves

Publicis media agency Spark Foundry has added to its recent raft of promotions with a further two key promotions aimed at furthering its investment and digital capabilities.

Effective immediately, Sue-Ellen Osborn has been elevated from her position as group activation director to a new role as Sydney head of investment, while Greg Cattelain, former national head of programmatic, has stepped into the new role of national head of biddable.

Osborn first joined Spark in 2020 following a three and a half year stint at Starcom, with her experience also extending to multiple roles at Zenith and Initiative. As part of her new remit, Osborn will head up the agency’s activation product in Sydney, leading a proactive approach to investment solutions, and driving commercial advantage for Spark’s clients. She will also be responsible for the development and mentoring of the activation directors and group directors in the Sydney market.

Joining the agency in 2019 after time spent at Sydney’s Wavemaker and Initiative office, Cattelain has extensive agency experience, having also worked across a number of agencies in France earlier in his career. In his new role, Cattelain will be tasked with bringing together Spark Foundry’s programmatic, e-commerce, social and search departments under a unified and flexible multi-skilled team.

Spark Foundry CEO, Imogen Hewitt, said: “Spark Foundry has an award-winning activation team, totally integrated, all in house and with end-to-end accountability to our clients. This model affords us the ability to develop activation talent with next generation readiness. Both Sue-Ellen and Greg have proven their ability to strike the perfect balance of craft excellence, future focus, and exceptional leadership. Our agency focusses on how growth translates to opportunity for our people, and as such, I could not be happier that our momentum allows us to make these well-deserved promotions”.

On her promotion, Osborn said: “After working at multiple agencies within Publicis Groupe for over 19 years, I am thrilled to now be working across Spark Sydney’s entire portfolio of clients. I truly enjoy helping brands to connect with their consumers and thrive on creating the innovative and effective media partnerships to make that happen. Spark boasts such an exceptional team of talented, innovative activation specialists and I look forward to collaborating with them, while helping to grow their careers”.

Cattelain added: “I’m thrilled by the opportunity to further contribute to the development of the digital product at Spark and to lead a team of such talented people across our departments. The convergence of search, social and programmatic is strategic to Spark continuing to deliver best-in-class solutions for our clients”.


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