SPC celebrates 100 years and ‘the great back yard’ in master brand campaign

SPC is celebrating its 100th birthday with the launch of a master brand television commercial highlighting its traditional pavlova, baked beans and fruit.

Created by Leo Burnett Melbourne, the 30 second commercial also highlights the “great Aussie backyard” and the importance it has on uniting families.

Simone Coté, general manager of marketing and innovation, said the ad captures both the spirit and legacy of SPC and “honours” the milestones of SPC.

“We have and always will play such an instrumental role in Australian households, and this has been shaped over the years by the hard work of our staff and growers across the Goulburn Valley. Our new TVC is a chance to say thank you whilst celebrating all that’s great about Australian made.”

Mark Jeganathan, procurement manager at SPC, added: “It was such a fantastic opportunity to be featured in the campaign, with my family.

The whole cast are like one big family, passionate about what we do, which you can see in the ad.

“It’s a genuine reflection of the people at SPC.”

The campaign will also include a series of six 15 second TV spots.



  • Simone Coté – GM Marketing & Innovation Manager
  • Sophie Fransella – Campaign Manager
  • Creative Agency – Leo Burnett Melbourne

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