Speakers and agenda revealed for Global Advertiser Conference
The World Federation of Advertisers Conference has revealed the agenda and key note speakers for its Global Advertiser Conference which will be held in China this year.
The announcement:
Brussels, February 1: The World Federation of Advertisers has unveiled the provisional agenda for its 2011 Global Advertiser Conference, which will held in China for the first time.
The event, which is being co-hosted with China Association of National Advertisers, brings together the worlds biggest marketers in the worlds most populous and fastest-growing market.
The Global Advertiser Conference on April 13 will address issues affecting brands both globally and in China. These include: Marketing in China as it transitions from a manufacturing/export focus to a consumer-driven economy, how brands should and shouldnt behave in the digital environment and how to innovate in ways that engage, rather than alienate, consumers.
Confirmed speakers include:
- Chris Bruzzo, Vice-President of Brand, Content & Online, Starbucks
- Chris Burggraeve, Global CMO, Anheuser-Busch InBev
- Liu Chuanzhi, Chairman of the Board of Directors, Lenovo Group
- Julia Goldin, Global CMO, Revlon
- Wang Jianzhou, Chairman of the Board of Directors, China Mobile
- Stephen Kehoe, Head of International Corporate Relations, Visa International
- Keith Weed, Global CMO, Unilever
- Liang XinJun, CEO, Fosun Group
The WFA and its research partners will also be unveiling the results of two landmark research projects at the conference.
In partnership with Forbes Insight, the WFA will reveal the results of an exclusive survey of global and local marketers and the challenges they face reaching the emerging Chinese consumer over the next five years.
In conjunction with Millward Brown, the WFA will release the results of Project Reconnect, a first attempt to understand and identify consumer expectations of the marketing industry and big global brands, particularly in relation to their interaction with young people online.
Stephan Loerke, Managing Director of the WFA, said: Marketers worldwide are faced with vast opportunities. China is moving from a manufacturing to a consumer-led economy. Digital marketing offers previously unimaginable ways of connecting with consumers. Some of the industrys brightest minds and most cutting edge research will offer learnings about the new rules of engagement. And the fast-changing Chinese consumer must be at the heart of the development of rules for what it means to be a marketer in the digital age.
Zheng Silin, President of CANA, said: China is no longer simply a centre of manufacturing excellence. Driven by innovation, it is growing domestic demand as well as potentially world-beating brands. China is not just importing marketing expertise but now exporting insights and understanding that are best in class and actively promoting international exchanges and cooperation. Holding the Global Advertiser Conference in Beijing for the first time is demonstration of this.
Source: World Federation of Advertisers press release
