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Special adds new managing director to Melbourne office

Independent creative agency Special has expanded its leadership team with the appointment of Sarah Raine as managing director in Melbourne.

Raine’s appointment follows the recent appointment of executive creative director Ryan Fitzgerald, who joined the Melbourne officer from Clemenger BBDO Melbourne in June.

The expansion of the leadership team reflects Special’s deepened relationships with clients including ANZ bank, Bonds and Netflix, with Raine to help drive the continued growth of the business and build on agency culture.

Raine joins the agency from her most recent role as general manager at Bullfrog, and has also held roles at CHE Proximity and FCB Auckland. During her time at Bullfrog, Raine introduced key people and culture initiatives and broadened their service offering, leading the startup creative & content agency to extraordinary growth.

Lindsey Evans, partner & CEO Special Australia, said: “Ridiculously excited by what will be with Sarah on the ground in Melbourne. She brings laser beam smarts, a beautiful warmth and candid can-do attitude. Her experience and values will supercharge our culture and bring a new depth and breadth to our offering”.

Raine said of her appointment: “It’s a dream to be leading one of the world’s most creative agencies. I’m thrilled to be joining Special to support the amazing team, empower the continuation of world-class work and see the growth of our client’s businesses and brands. From meeting everyone, I got such a great feeling for the agency and feel truly aligned with the business and where it’s going.”

Rebecca Stambanis, partner, added: “I am thrilled to welcome Sarah to the team. It has been a wonderful, wild ride over the last two years and I am so proud of what we have been able to achieve in Melbourne. Adding the firepower of Ryan and Sarah to the team is exactly what we need for the next chapter of our journey. I couldn’t be more excited for what’s to come.”

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