Specsavers drops AJF Partnership as creative services agency

June 22, 2023 10:45

Specsavers has parted ways with AFJ Partnership as its creative agency of record as it reviews its options “based on our in-house capabilities and partnerships,” Mumbrella can reveal.

The brand has been leveraging its in-house team recently, including for its latest ‘Should’ve Gone to Specsavers’ spot, which marked 15 years of the brand platform in Australia.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.

Topics

2 COMMENTS

Ouch 23 Jun 23

Hopefully the newly anointed chief growth officer can stop the bleeding.

User ID not verified.

The Great Con 24 Jun 23

He was MD for the last six months…

User ID not verified.

Latest

Dismiss AI slop at your peril

Ad Standards says no to Didi and ‘six middies’

SCA advisor gives Seven merger the go-ahead

Austereo's merger green light fails to impress market as Ive Group's run up Unmade Index continues

Bruce Gordon's WIN records $8.6m loss

Specsavers drops AJF Partnership as creative services agency

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

SUBSCRIBE