Specsavers goes to TBWA\Melbourne for creative
Specsavers has appointed TBWA\Melbourne as its creative services agency in Australia and New Zealand.
The decision followed a competitive pitch process, with TBWA\Melbourne taking over from AJF in providing Specsavers with creative leadership and strategy.
Shaun Briggs, Specsavers director of marketing planning, said: “TBWA\Melbourne presented us with a clear insight that directly linked to compelling examples of the disruptive creative they’re known for.
“Their people and approach to collaboration really resonated with our team throughout the pitch process. We’re excited to start working with TBWA\Melbourne to create some truly great campaigns together that hit the mark with real people and deliver real results.”
Paul Reardon, chief creative officer, TBWA\Melbourne, acknowledged the industry-wide fame of the ‘Should’ve gone to Specsavers’ platform.
“And now we’ve been challenged to build on it in retail, activations, product and promotions, customer experiences and more. All in that wonderful tone of voice Specsavers is known and loved for. It’s a great win.”
The latest 15th-anniversary iteration of the brand platform was released three months ago and was created by Specsavers’ in-house creative team, The Agency.
