Specsavers named official eyecare partner of the Australian Open

Specsavers Australia has signed on as the Official Eyecare Partner of the Australian Open for 2014.

The announcement:

Specsavers Australia is excited to announce it has signed on as the Official Eyecare Partner of the Australian Open for 2014.

The Grand Slam Tournament takes place from January 13 – 26 and will showcase the world’s best tennis stars in an energetic tournament that blends fun, enjoyment and world-class talent.

As part of the preparation Specsavers will be on hand to assist players, tournament staff and officials, including the ballkids, have optimum vision and eye-health.

As part of the innovative program former world No.1 and Seven Network tennis commentator Jim Courier had his eyes tested by Specsavers. Jim understands the importance of sharp vision for peak performance, especially when analysing complex matches from the commentary box.

“It’s great to see Specsavers as the Official Eyecare Partner of the Australian Open. Eyecare is extremely important, especially on bright and sunny days when it’s essential to protect your eyes with a pair of polarised lenses,” Jim Courier said onsite at the Australian Open today.

As a bonus all 256 main draw Australian Open players will receive a pair of polarised sunglasses designed exclusively for Specsavers by iconic Australian designer, Alex Perry.

These beautifully crafted sunglasses will provide the players with the necessary protection against the Australian summer sun.

“I encourage players and spectators to have their eyes tested every two years,” David Southgate, Specsavers’ onsite optometrist at the Australian Open said today.

“Healthy vision is an important element to both actively watching and competing, especially during the brighter, summer months.”

The tests included Digital Retinal Photography, which uses sophisticated equipment to produce a high-resolution photograph of the retina, optic nerve and blood vessels.

Offered free with every eye test from Specsavers, this technology screens for abnormalities, which can help with early detection of diseases including glaucoma, macular degeneration and retinal changes that may be associated with diabetes.

The Australian Open partnership with Specsavers will generate eye care awareness by encouraging players, officials and spectators to have their eyes regularly tested and to invest in their eye health.

Join in the action with us: #SpecsaversAusOpen #ausopen www.specsavers.com.au

Source: Thrive PR media release


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