Full-service advertising agency Spinach has won a project with the Federal Department of Health which worth $568,370.
The project is for the creative development of the Health Star Rating campaign which is expected to air later this year.
Spinach Advertising will develop a campaign for the Health Star Rating System
Craig Flanders, co-founder and managing director of Spinach Advertising, said in a statement to Mumbrella: “We were thrilled that our work won through in the tender process and we are excited about delivering a very different approach to the opportunity.”
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The Health Star Rating System is a system used in supermarkets to show the nutritional profile of packaged foods.
The stars appear on packaged foods for consumers to see how the food rates nutritionally.
Spinach Advertising has worked with clients including The Reject Shop, Reserve Bank of Australia, Oliver Footwear, Reclink Australia, Essteele and Australian Unity.