Spinach appoints Nicole Miranda as director of client services

Full service agency Spinach has appointed Nicole Miranda as director of client services.

Miranda joins with significant retail experience, including five years as head of marketing for Coles Liquorland, a client of Spinach, as well as previous experience at agencies including JWT, BWM and Badjar Ogilvy.

Craig Flanders, CEO of Spinach said: “Retail is a sweet spot for Spinach. It’s an area we know well and thoroughly enjoy. With her extensive retail experience on both sides of the fence, Nicole is the perfect hire for us. We first met Nicole during her time at Liquorland where we saw what a top operator she is.”

Regarding her appointment, Miranda said: “Craig and the team impressed me so much as a client, when they approached me to take on a role with the business, I simply couldn’t say no. Spinach and I share a passion for great retail advertising and I’m looking forward to working with the team on new and existing clients in the space.”

Spinach counts a variety of retail brands as clients including Drummond Golf, Baby Bunting, Queen Victoria Market, and has worked with The Reject Shop and the aforementioned Coles Liquorland.

The agency also recently released a report investigating the future of big-box retailers, demonstrating the agency’s understanding of this industry.


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