Sport Digital Media selects Interplay Media for ANZ digital sales
Sport Digital Media, the publisher of Rugbyweek.com and SuperXV.com, has appointed Interplay Media as its online sale house.
The announcement:
Rugbyweek.com and SuperXV.com publisher, Sport Digital Media, has appointed Interplay Media to handle digital ad sales and commercial partnerships in Australia and New Zealand.
Sport Digital Media, based in London, is the largest independent publisher of online rugby news, stats and communities in the world. Sport Digital Media founder and publisher, Lee Flello, said: ‘We’re delighted to be working with Interplay Media in OZ and NZ. This is an important step in our growth, and with the Rugby World Cup starting on Friday, the Super 15 going from strength to strength and over 45% of our traffic originating from Australasia, we’re excited about the commercial opportunities with Interplay Media.
James Spinks, founder of Interplay Media, said: “We’re over the moon to be exclusively representing Sport Digital Media down-under. All the rugby sites Sport Digital Media publish are premium sites with large and highly engaged users. Their sites are going to fit superbly into our suite of premium sport publishers and will add a new dimension to our network of sport publishers that largely reaches males 16-54”.
Sport Digital Media was founded in 2005 and today publishes 6 Rugby interest sites with an Australasian audience of 506,000 unique users per month. SuperXV.com, alone, is considered the most popular site for the Super 15 competition on the internet.
