Sports Marketing Summit: ‘We are lagging’ – Australian media and marketers hesitant to invest in women’s sport

Is Australia making genuine progress in women’s sport, or is it all just talk? 

In a “slightly unhinged, very conversational” session at Mumbrella’s Sports Marketing Summit last week, FIFA Women’s World Cup’s former head of marketing, Kim Anderson, and EssenceMediacom’s APAC strategy lead for sport and culture, Dan Collier-Hill, weighed in.

“The boys club control a lot of what’s happening in women’s sport, and it has to change,” Collier-Hill said.