Sportsbet claims Top Tote Plus gives bigger pay outs

Online gambling website Sportsbet.com.au has launched an ad to promote its Top Tote Plus offer.

The ad suggests that with Top Tote Plus tippers get a better pay out – which means they can afford a better shirt.

Sportsbet usually does its advertising inhouse, but like last year has called on Sydney-based ad agency Laureate to create a campaign for Top Tote Plus.

Media planning and buying was by Starcom.

Robin Hicks

topics Sportsbet

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Comments: 1

truth hurts. 8 Apr 13

“We are working out who has a similar personality and sense of humour to us,” Evans told B&T. “They need to understand our target audience – what makes them laugh and entertains them.”

well they must have a really boring unfunny cliched target audience or this is a reflection of a marketing department being a little lost.

hmmmm….how very sad.

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