Online gambling website Sportsbet.com.au has launched an ad to promote its Top Tote Plus offer.
The ad suggests that with Top Tote Plus tippers get a better pay out – which means they can afford a better shirt.
Sportsbet usually does its advertising inhouse, but like last year has called on Sydney-based ad agency Laureate to create a campaign for Top Tote Plus.
Media planning and buying was by Starcom.
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