Sportsbet claims Top Tote Plus gives bigger pay outs

Sportsbet adOnline gambling website has launched an ad to promote its Top Tote Plus offer.

The ad suggests that with Top Tote Plus tippers get a better pay out – which means they can afford a better shirt.

Sportsbet usually does its advertising inhouse, but like last year has called on Sydney-based ad agency Laureate to create a campaign for Top Tote Plus.

Media planning and buying was by Starcom.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.