Sportsbet promote ‘man-sized solution’ iPad app
Sportsbet has launched a new tablet app with a commercial positioning the product as a “man-sized solution in a time of teeny tiny tech”.
Created by Grey Melbourne, the spot flashes back through the history of technology to the recent past’s obsession with “teeny tiny tech” before introducing the new “man-sized solution”, its iPad app.
https://www.youtube.com/watch?v=CMxHG6MRg_o
I like this ad, especially the use of the guy in the Budgy Smugglers. The only downside is that maybe the eye candy might divert attention away from the message. A risk any client runs when the ad uses sexy talent.