Sportsbet promote ‘man-sized solution’ iPad app

Sportsbet has launched a new tablet app with a commercial positioning the product as a “man-sized solution in a time of teeny tiny tech”.

Created by Grey Melbourne, the spot flashes back through the history of technology to the recent past’s obsession with “teeny tiny tech” before introducing the new “man-sized solution”, its iPad app.

The spot first aired last Friday on Anzac Day after the AFL and NRL matches.


  • Client:
  • Agency: Grey Melbourne
  • Executive Creative Director: Michael Knox
  • Art Director: Jackson Harper
  • Copywriter: Shannon Crowe
  • Agency Producer: Sandi Gracin
  • Production Company: The Sweet Shop
  • Director: Sam Holst
  • Producer: Phil Liefting
  • Managing Director: Wilf Sweetland
  • Executive Producer: Edward Pontifex
  • Executive Producer: Fiona King
  • DOP: Bob Humphreys
  • Editor: Cushla Dillion
  • Post Production: Method Studios
  • Visual Effects: Alt VFX

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