St Kilda penguin goes from rags to riches in Bank of Melbourne ad
Bank of Melbourne has unveiled its new brand positioning and campaign: ‘if you have the will, we have the way.’
The 60 second spot features a penguin from St Kilda in a classic rags to riches story.
The new brand position seeks to convey to customers Bank of Melbourne’s commitment to helping its customers move forward.
I didn’t really like the first home buyers focused ad that I saw last night – “If you have the will, we have the way”.
Is it just a matter of will? Am I wholly responsible for my inability to afford a mortgage? Is my lack of house a character flaw? It sounded like another newspaper editorial punching down on millennials.
I love this commercial I think it’s adorable and the music is great.
I like this ad very much. I want to know if the penguin is real. If it’s real, it’s a very smart one. These days, there are a number of advertisers who use animals in their ads, i.e. a duck in the Air New Zealand ad.
Yes Mumbrella is real she is one of our Earthcare Penguins and part of the St Kilda Penguin Colony. I’m not sure if the Bank of Melbourne have paid her yet?
And yes, no Penguin was harmed in the making of this ad. Mumbrella was born to entertain and lives the high life with real estate on the St Kilda Breakwater behind the St Kilda Pier. She dines most nights on Anchovies and has many admirers.