Star Entertainment Group revamps marketing team with four senior hires

Star Entertainment Group, the operator of The Star Sydney, The Star Gold Coast and Brisbane’s Treasury Casino, has announced four senior marketing appointments as the company restructures its marketing team.

The restructure will see the group centralise its marketing approach for the company’s properties under chief marketing officer George Hughes, who joined Star from David Jones last November.

Hughes: ‘I see it as an opportunity for us’

“We’re an entertainment business, when we boil it down we have a phenomenal array of propositions and offerings – clubs, theatres, hotels, bar – and its firmly a focus area of ours to tell that story to allow our customers to see the broad array of the offerings we have,” Hughes told Mumbrella.