Music production studio to capitalise on record labels’ shifting revenue streams

Tim Burrowes

March 23, 2010 3:58

Former Sound Reservoir partner Matt Hayward has teamed up with Alex Gomex, also formerly from the post-production house, to set up music production company, Eclectic Music.

The duo are hoping to cash in on the growing trend among major and independent record labels to license recorded materials for use in TV ads, movies and TV shows as revenue from CD sales continue to dwindle.

Hayward said the studio will act as a conduit between musicians and their record labels, and the agencies and marketers interested in using their songs.

“In the past placing music in TV, film and advertising wasn’t one of the record labels’ main sources of income. But now they’re being more aggressive in seeking that business. And that’s where we come in,” he told Mumbrella.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.