Starting a business is a creative act’ – Sir John Hegarty on applying creativity

Welcome to an audio-led edition of Unmade. Today we talk to one of the world’s most celebrated advertising creatives, Sir John Hegarty.

Further down, the Unmade Index lifts back towards 500 points, but Seven West Media slumps back to its four-year low.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

• Member-only pricing for our HumAIn and REmade (October 1) conferences;