Starts at 60 partners with St George Bank for financial content series featuring grandparents and their grandkids
Starts at 60 and St George Bank have worked together on a new initiative which aims to share the views of grandparents and their grandchildren around family, values and money.
It comes as part of a wider strategic partnership between the online publisher and St George’s owner Westpac, which aims to address key issues Australia’s over-60 demographic face in relation to personal finance and financal services.
On Sunday – otherwise known as Grandparents Day – three videos were launched, which saw grandparents and grandchildren interviewed in pieces to camera about grandparent names, what they’ve been taught, and what financial lessons grandparents teach their grandchildren.
The first sees a grandfather talking about how he tried to be named ‘Popstar’ and why a grandmother was called ‘Nanny’.
A second video sees grandparents talk about the best advice they have given their grandchildren.
A third content piece is spearheaded by the grandchildren talking about what they have learnt about finances from their grandparents.
Going forward, St George Bank and Starts at 60 will continue to produce videos, articles and social media content and events.
Starts at 60 CEO Rebecca Wilson said working with Westpac Group’s brands will provide the community with “honest financial insights”.
“The financial needs of the emerging 60-year-old are changing quickly, and are very different to the stereotype – this isn’t about a quiet retirement, but about starting a new and often exciting chapter in their lives,” Wilson said.
“Our community is of the most important demographics in Australia today. Baby Boomers are among the poorest, and the richest, in our nation, and social change means that this generation’s retirement is not like the ones before it. The financial challenges and opportunities they face are larger than ever before. So we’re pleased that St.George Bank has stood up to be counted alongside us in helping the community navigate this new life stage.”
Ross Miller, general manager for St George Bank said partnering with Starts at 60 was a great way to support more senior Australians.
“St George Bank wants to do more to help senior Australians and their families feel connected and supported when it comes to their finances, and we believe providing them with the right banking advice can help them achieve a fuller life in retirement,” Miller said.
